NO PUEDO is a magazine that recovers the domestic space as a place for feminine non-doing, and that outlines the house as a space for activism.
NO PUEDO was born thanks to Whatsapp. We had a group of several friends, and every time we tried to stay, some would always say 'I can't.' It became almost a mantra, to such an extent that it was impossible to stay, because in all cases someone said 'I can't'.I began to think about it, because I saw that it not only happened in the small universe of our WhatsApp group, but I also perceived it in other groups of friends and in conversations, in which the lack of time was a common theme for many.Something very important for the birth of the magazine also happened, and it was realizing that staying inactive in the place of the house (the domestic) for many women created a close feelingto the strangeness, which was summed up in something typical: "Well, I'm not going to stay here on the sofa and do nothing"
NO PUEDO (’I CAN´T’) really is 'I don't want to'.
Publishing house→ SANDWICH MIXTO
Design→ Virginia de Diego
Print run→ 300 (numbered)
NO PUEDO was born thanks to Whatsapp. We had a group of several friends, and every time we tried to stay, some would always say 'I can't.' It became almost a mantra, to such an extent that it was impossible to stay, because in all cases someone said 'I can't'.I began to think about it, because I saw that it not only happened in the small universe of our WhatsApp group, but I also perceived it in other groups of friends and in conversations, in which the lack of time was a common theme for many.Something very important for the birth of the magazine also happened, and it was realizing that staying inactive in the place of the house (the domestic) for many women created a close feelingto the strangeness, which was summed up in something typical: "Well, I'm not going to stay here on the sofa and do nothing"
NO PUEDO (’I CAN´T’) really is 'I don't want to'.
Publishing house→ SANDWICH MIXTO
Design→ Virginia de Diego
Print run→ 300 (numbered)