Photography, Editorial

IT MEANS NOTHING TO ME (OH, VIENNA) is a recollection of insignificant, meaningless and small daily-life moments; coincidences observed in the city of Vienna.

The book is composed as a dialogue between two voices: Niko Havranek, born and raised Viennese photographer, and Virginia de Diego, a Spanish visual artist temporarily living in the city.

Although their pictures are in some ways very different, they have a common interest, a common ethic and shared aesthetic. While Havranek’s photographs are bright, fun and taken with a very direct approach, de Diego’s are silent, quiet and dreamy captures of very similar moments. Havranek’s photo- graphs record fleeting situations while de Diego’s are more floating moments. Maybe it is because of their lens choices –35 mm. for Havranek, 50 mm. for de Diego–. Maybe it is because the lens is just a filter to the world.

And even though we are talking about the variances between the language of both photographers, they have an ultimate similarity that makes every pair of photographs one story, with one objective: feeling and joining people’s experiences in their contexts, a common interest expressed through the ethic position to human figure in every capture, and the great importance of the aesthetics of people’s context. 

You better run, Havranek. You dream on, de Diego.

Publishing house→ POOL PUBLISHING 
Design→ POOL PUBLISHING + Virginia de Diego
Print run→ 500 (numbered)


Cargo Collective
Frogtown, Los Angeles